The business need
Gold Facilities is the official practice home of the Grand Rapids Gold. Its public-facing site needed to introduce the facility and give teams, trainers, organizations, and athletes a practical path to reserving court time.
What Arbiter built
- A responsive website presenting the court, facility information, photography, and availability calls to action.
- An online booking flow connecting court availability, reservation details, and secure Stripe checkout.
- Customer communications supporting the reservation lifecycle, including confirmations and reminders.
- A separate contact experience for questions that do not fit the booking flow.
How the journey connects
- A visitor explores the facility and checks available court time.
- They select a reservation and complete the required details and checkout.
- The connected system supports confirmation and the communications needed around that booking.
The delivered capability
The website does more than present the facility: it connects customer interest to a reservation and the operational steps that follow. This case study describes delivered functionality, not a claim about revenue growth or measured time savings.
What this could mean for your business
If staff spend time moving customers between availability, payment, and confirmation steps, a connected booking website may be worth exploring. The first step is mapping your rules, capacity, cancellations, and exceptions—not simply adding a calendar widget.
Visit Gold Facilities ↗ · Explore booking and payment systems